Jeff Gordon issues statement as Hendrick Motorsports announce NEW multi-year NASCAR partnership

NASCAR legend Jeff Gordon has spoken out as Hendrick Motorsports announced a new multi-year NASCAR partnership in an official team statement.

Phorm Energy has joined the 14-time NASCAR Cup Series champions on a deal through until the end of 2027, with the agreement set to begin immediately and feature 'dynamic marketing integrations'.

READ MORE: NASCAR Results Today: Denny Hamlin stuns rivals at Michigan as race ends in thrilling battle

This includes the primary sponsorship of the No. 24 Chevrolet, driven by William Byron, and the wider No. 24 team.

Speaking as part of the official statement confirming the news, vice chairman of Hendrick Motorsports, Jeff Gordon, said: "It’s an amazing opportunity to work with a powerhouse like Anheuser-Busch, as they launch Phorm Energy and build something new.”

NASCAR HEADLINES: Kyle Busch set for major sale as Hendrick Motorsports announce new partnership

Hendrick Motorsports announce energy drink deal

Gordon continued: “As a brand grounded in shared values of dedication and hard work, we’re proud that the No. 24 team and our incredible athletes get to be part of their community,"

"We’re making a major investment in our facilities to support our teammates with the best possible resources, and it’s exciting to have Phorm Energy involved from day one.

"We look forward to collaborating on a distinctive and authentic program.”

Elsewhere in the official statement, Sal Frisella, CEO of 1st Phorm, added: “Launching Phorm Energy is a huge moment for our team and partnering with Hendrick Motorsports is just another way we can continue to grow and deliver something truly special,”

“We have built this brand for people that embrace the grit and grind in their everyday lives and that’s something that Hendrick Motorsports and their drivers inherently know and understand.

"We know we found the right partner in Hendrick Motorsports and together we have big plans.”

READ MORE: Michael Jordan-owned 23XI Racing face losing 'tens of millions' after major NASCAR court ruling

What is Phorm Energy?

According to the press release, Phorm Energy is the first innovation from the partnership of Anheuser-Busch, 1st Phorm and Dana White.

The drink is set to be available in four varieties, with flavors named Screamin' Freedom, Blue Blitz, Orange Fury, and Grape Smash. The drink is said to boast natural flavors, natural caffeine from green tea, electrolytes, and ingredients aimed at supporting mental focus.

Related

NASCAR Cup Series

Car or driver? Kyle Larson issues verdict on what's more important in NASCAR

• 2 hours ago

NASCAR Cup Series

NASCAR insiders reveal picks for Chicago Street Race as shock winner predicted

• 3 hours ago